Bandar’s Bounties: a simpler logo and a website for a price-error community

Bandar’s Bounties is a premium Discord group that helps people find online price errors and exclusive deals. Its audience is mostly between 16 and 35, and most of them are looking for a way to make some extra cash.

The brand had energy, but not clarity. The logo was vibrant but cluttered, and the website had to explain a fairly unusual product quickly, earn the trust of a skeptical audience and work just as well on a phone. I redesigned both.

The original logo was vibrant, which suited the brand, but it was too complex. All that detail made it lose impact at small sizes and made it hard to reproduce consistently.

I streamlined it into a cleaner form that prints in a single ink. That’s a useful test for any logo: if it still works in one color, it will work as a Discord avatar, a favicon or a sticker. To keep the energy of the original, the vibrancy now comes from a modern gradient used across the brand, rather than from extra detail in the mark itself.

Simplifying an existing logo is often the right call for a brand that people already recognize. I did something similar for Timepiece FNF, and I explain how decisions like this shape a project in what goes into a brand identity.

This audience doesn’t want vague promises about community. They want to know what they’ll get. So the hero headline is direct: it promises earnings from price mistakes, with a short line underneath explaining that members discover pricing errors, glitches and profit opportunities before they leak to the public.

Three things support that headline:

• A vibrant gradient that carries the new brand colors and gives the page its energy.
• Real examples of past wins. Below the buttons, a row of order confirmations and checkout screens shows the kind of deals members have found. It’s proof, not decoration.
• Clean typography and well-placed calls to action. One primary button to join, one secondary button to learn more, and nothing else competing with them.

Just below, an “As featured on” strip shows the logos of outlets that have covered the group, so trust starts building before the visitor even scrolls.

Most pricing sections start with numbers. This one starts with a decision. The section opens with the headline “Decide your future today and transform your life”, and under it sits a two-way toggle: “The wrong choice” and “The right choice”.

The wrong choice is staying where you are. Select it and you see a single card listing what that looks like in practice: paying other groups that copy alerts, missing deals because they’ve already sold out, slow alerts, and orders canceled because you were too late. The button on that card simply says “Stay where you are”.

The right choice is picking a plan. Switch the toggle and the card is replaced by the membership passes, monthly and quarterly, each with its features listed underneath, on the same bright gradient as the hero.

Why it works for this audience:

• It’s playful. For a 16–35 crowd, a bit of humor feels native rather than salesy.
• It frames the real comparison. The alternative to joining isn’t another plan, it’s doing nothing. The toggle makes that visible.
• It keeps the section focused. Only one state shows at a time, so visitors weigh one idea instead of scanning a crowded grid.

The tone of a pattern like this needs care. It works here because the copy is clearly tongue-in-cheek and the plans are explained plainly. On a more serious product, the same trick would feel like pressure.

Trust is everything for a paid deals group. People need to believe the alerts are real and fast before they join. So the testimonials section, “Hear the buzz from our community”, mixes two kinds of proof in one grid:

• Member stories, each with a username, an avatar and how long they’ve been a member, in the members’ own words.
• Press highlights, set as larger cards: a quote from a Sportskeeda article about a pricing error, and a gradient card that links to a post on X.

Mixing them works better than separating them. Member stories bring authenticity; press brings credibility. Side by side, each makes the other more believable.

Around 60% of global web traffic comes from mobile, so every desktop element was optimized for mobile rather than just shrunk to fit. The headline, the deal examples, the pricing toggle, the testimonials and the FAQ all had to work with a thumb on a small screen.

Patterns that show one thing at a time translate naturally to a phone. The wrong choice / right choice toggle only ever shows one state, and the FAQ uses accordions, with two action cards above them for submitting a bounty and contacting support, so the page stays short until someone wants the detail.

You can see more projects like this in my case studies.