Branding and brand identity
Brand identity design for startups and tech teams, from Spain to the US: logo suite, color, typography, guidelines and the assets you use every day.
A logo is one piece. A brand identity is the system that makes your company look like itself everywhere, from your app icon to your pitch deck. I design identities for startups and tech teams, and refresh logos for brands that have outgrown theirs, working from Spain with clients mostly in the US.
What’s included
- Logo suite: main logo, symbol or icon, and versions for dark, light and small sizes.
- Color palette with exact values for screen and print.
- Typography: typefaces and how to use them.
- Guidelines: a short guide showing how it all fits together.
- Key applications: app icon, social templates, website header, business cards, merch.
- Optional extras: an animated logo, 3D assets, illustration or iconography.
Every identity is scoped to the project: a logo refresh, a full identity, or an identity plus website and launch assets. To plan yours, read what goes into a brand identity.
Who it’s for
- Startups launching their first brand.
- Companies whose logo looks dated, or breaks at small sizes and on dark backgrounds.
- Teams who need the brand, the website and the product to feel like one company.
Recent identity work includes a sharper, simpler logo and a dark-mode website for Timepiece FNF, a luxury watch dealer group, and a redesigned 3D logo for the event app Poppin.
How a project works
Four crisp steps with daily check-ins and zero guesswork, so every project stays on track and ships on time.
- 01Kick-off. We align on goals, scope, and timeline, then send a clear invoice so everyone knows exactly what’s included.
- 02Project start. Once payment clears, we dive straight in to keep momentum high and your launch date on track.
- 03Daily check-ins. You receive a brief progress note or visual each day, ensuring quick feedback and zero drift.
- 04Ship & refine. We deliver launch-ready files and give you time for a final check or tweak before we wrap.
Selected work
Case studies
Case study · June 28, 2026 · 4 min read
Timepiece FNF: luxury watch branding, website and a sell-your-watch platform
Brand refresh, a dark-mode website and a multi-step ‘sell your watch’ flow for Timepiece FNF, a luxury watch dealer group with $10M+ in verified sales.
Case study · July 6, 2026 · 4 min read
Poppin: a 3D logo and launch animations for an event discovery app
How I redesigned Poppin’s bottle logo as an iridescent 3D asset and animated it in Blender and After Effects for app intros and social media, in three weeks.
Case study · July 19, 2026 · 5 min read
Falx | Cyber Security: a CYBERUK25 stand and lanyard designed to start conversations
How the Falx | Cyber Security stand and team lanyards at CYBERUK25 were designed to draw visitors in, start conversations and turn interest into follow-ups.
Case study · October 5, 2026 · 6 min read
HighSteaks: branding and e-commerce for a creator-led butcher shop
How I refreshed HighSteaks’ knife logo and designed a mobile-first store that turns a New York butcher’s 150K+ social following into online customers.
Case study · August 9, 2026 · 6 min read
Bandar’s Bounties: a simpler logo and a website for a price-error community
A one-ink logo and a new website for Bandar’s Bounties, a premium Discord group for price errors: a direct hero, a playful pricing toggle and press proof.
Case study · September 2, 2026 · 6 min read
Sculpt AI: brand, motion and 150+ screens for an AI fitness app
How I led the creative for Sculpt AI: a new brand identity, splash motion, a new user flow and 150+ screens for an AI app that unites workouts and food logging.
Frequently asked questions
How long does a brand identity take?
Usually two to four weeks for a startup identity, depending on the number of concepts, feedback speed and how many assets are included. A logo refresh can be faster.
Is a logo on its own enough to start?
It can get you started, but a logo rarely makes a brand look consistent by itself. A small system with colors, type and templates usually has a much bigger impact for a modest extra effort.
Can you design the website too?
Yes. Besides design, I build fast websites and web apps, so the identity, the site and the launch assets can come from one place.
Do you work with companies in the US?
Yes, most of my clients are startups and tech teams in the US. I work from Spain, remotely, with daily updates and calls in your morning.