Blog

Practical notes on branding, product design, websites and motion, from 2,000+ projects with startups and tech teams.

The Offensive Pulse homepage above a radar pulse of green particles

Article · October 30, 2026 · 4 min read

Offensive Pulse: a futuristic cybersecurity website built from one particle field

How offensivepulse.com looks futuristic without hacker clichés: one WebGL particle field that changes shape per section, decoding text and one signal green.

The Quantum Proxies homepage: “Proxies and servers that don’t fail.” beside the Quantum mark drawn in LED light

Article · October 28, 2026 · 4 min read

Designing Quantum Proxies: LED light, glass and one camera

The design of quantumproxies.net: an LED hero that lights up under your cursor, glass panels, 3D renders that read as one family and a map you can explore.

A selection of Alexander Cillán’s work: websites, apps, 3D and branding

Article · October 18, 2026 · 5 min read

14 years designing from Mallorca: from hotels and gaming to AI startups

Fourteen years designing from Palma de Mallorca, from hotels, gaming and travel to AI startups. Each stage of my career and the principles I took from it.

Anvara email design: three blue newsletters promoting MLS, US Open, UFC and 2026 World Cup ad spots

Article · October 15, 2026 · 5 min read

What it’s like to be a product designer at a seed-stage startup

What being a product designer at a seed-stage startup is really like: wearing many hats, shipping with a system, marketplaces, remote work and owning outcomes.

Privee Transfer website hero with a black van and a private jet at sunset above a trip booking form

Article · October 14, 2026 · 5 min read

Hotel and tourism branding in Mallorca: a practical guide to design that gets bookings

A practical guide to branding and web design for hotels and tourism brands in Mallorca: multilingual sites, seasonality, photos, direct booking and social.

A selection of Alexander Cillán’s work: websites, apps, 3D and branding

Article · October 13, 2026 · 3 min read

A designer in Spain for US startups: working across time zones

A brand, product and web designer in Spain who works mostly with US startups: how the time difference helps, my process, timelines and what to prepare.

Sculpt AI app screens: Push Day workout plan, calorie tracker and plank timer

Article · October 6, 2026 · 6 min read

How to brief a designer for your startup’s app: what founders should prepare

What founders should prepare before briefing an app designer: mission, users, core journeys, scope, references and constraints, with a practical checklist.

Lunar dashboard: crypto trading overview with PnL cards, performance gauge and token positions table

Article · October 3, 2026 · 6 min read

Dark mode for data-heavy products: contrast, readability and hierarchy

How to design dark mode for dashboards and data-heavy products: surfaces, contrast, color for gains and losses, type for numbers and a clear hierarchy.

Mylo mobile app screens: service discovery, clinic profile and appointments calendar

Article · September 30, 2026 · 6 min read

From desktop to mobile: designing complex interfaces without losing anything

How to take a dense desktop interface to mobile without cutting features: prioritizing, layering and collapsible menus, with examples from real product work.

HighSteaks website: Brandon's videos in the store, with Curated Collection, Save Time and Experience

Article · September 19, 2026 · 6 min read

Designing for creator-led brands: how to turn an audience into customers

How to design a brand and store for a creator-led business: logo, founder story, social content, mobile-first UX and the cart, with HighSteaks as the example.

Bandar’s Bounties ‘Hear the buzz from our community’ testimonials and press grid

Article · September 9, 2026 · 5 min read

Social proof that converts: designing testimonial and press sections

How to design testimonial, review and press sections that build trust and convert, with real examples from Bandar’s Bounties, Timepiece FNF and Privee Transfer.

Timepiece FNF mobile sell flow with a watch brand grid, Rolex model picker and photo upload step

Article · September 8, 2026 · 6 min read

Mobile-first ecommerce design: what changes when most traffic is on a phone

When most shoppers arrive on a phone, the store has to be designed for the thumb first: product cards, cart drawers, layout and speed, with real examples.

Timepiece FNF app icon: outlined white TFNF monogram on a black rounded square

Article · September 5, 2026 · 5 min read

How to simplify a busy logo so it works in one ink

A busy logo breaks on packaging, app icons and merch. When to simplify it, how to keep what people recognize, and how to test it in a single color.

Timepiece FNF sourcing form next to a skeleton watch on a dark background

Article · September 3, 2026 · 3 min read

Luxury website design: 8 principles that make a brand feel premium

What separates a luxury website from an expensive-looking template: restraint, typography, photography, pace and trust. Eight principles with real examples.

ChromaAI website: pricing section with three plans on a lilac background

Article · August 29, 2026 · 6 min read

Pricing page UX: patterns that help people decide without pushing them

Pricing page design patterns that build confidence instead of pressure: clear plans, honest comparisons, reassurance and subtle motion, with real examples.

Astra crypto dashboard with portfolio value, donut chart, price graph and assets table

Article · August 28, 2026 · 5 min read

Designing for Web3 and crypto: earning trust in a skeptical market

How to design Web3 and crypto products people trust: clear balances and history, wallet onboarding, calm dashboards and honest UX, with real product examples.

Sculpt AI logo animation with a spark drawing the lightning bolt on an orange tile

Article · August 19, 2026 · 6 min read

Motion design in branding: splash screens and logo animations that make an app feel premium

How motion makes a brand feel premium: designing splash screens, logo animations and motion systems for apps, with examples from Sculpt, Poppin and ChromaAI.

Lunar crypto trading dashboard with PnL cards, a performance gauge and a token positions table

Article · August 6, 2026 · 3 min read

Lessons from founding Affinity Dashboards: how I think about dashboard design

Principles for designing dashboards people actually use, and what founding a company changes in how a designer thinks about scope, cost and decisions.

ChromaAI ‘Your video is ready’ modal with video preview

Article · July 20, 2026 · 3 min read

Redesigning a SaaS product: a 12-point UI/UX checklist

A practical UI/UX checklist for redesigning a SaaS or AI product, from the audit and navigation to states and design systems, based on redesigning 100+ screens.

Waveform app icon with a black logo and glossy 3D ribbons

Article · July 14, 2026 · 3 min read

What goes into a brand identity, and what drives its cost

What a brand identity includes, what really drives its cost and how to get the most from your budget, explained by a designer with 2,000+ projects shipped.

Chrome 3D logo render for Nextprep

Article · July 9, 2026 · 5 min read

3D product animation for brands: process, tools and timelines

A practical guide to 3D product and logo animation: when it’s worth it, how the process works, the tools, realistic timelines and how to brief a designer.