Product design
Product design for startups, SaaS and AI teams: core journeys, UI for web and mobile apps, and a design system that keeps the product consistent as it grows.
Most SaaS products aren’t designed. They’re accumulated: one feature ships, then another, until the product works but feels like a collection of separate tools. I design web apps, SaaS platforms and mobile apps for startups and tech teams, from the structure and the core journeys to every screen and the design system behind them.
For ChromaAI, an AI content platform, that meant more than 100 redesigned screens and one design system for 10+ AI tools in about eight weeks, plus the marketing site and a launch video.
What’s included
- Audit: every screen and every state side by side, plus two or three goals the work must achieve.
- Core journeys: the three to five things users come to do, designed first.
- Structure and navigation: one layout for every feature, and navigation that always says where you are.
- UI design for web and mobile, with every state: empty, loading, error and success.
- Design system: components with variants for every state, defined once in Figma, so new features are faster to design and build.
- Launch: the marketing site and launch assets updated to match the product.
How I approach it
System first, then the screens. Agreeing on layout, navigation and core components early means every screen designed afterwards fits together. Then the redesign rolls out journey by journey, starting with the most used one, so existing users aren’t surprised.
The full list I work through is in the 12-point SaaS redesign checklist.
How a project works
Four crisp steps with daily check-ins and zero guesswork, so every project stays on track and ships on time.
- 01Kick-off. We align on goals, scope, and timeline, then send a clear invoice so everyone knows exactly what’s included.
- 02Project start. Once payment clears, we dive straight in to keep momentum high and your launch date on track.
- 03Daily check-ins. You receive a brief progress note or visual each day, ensuring quick feedback and zero drift.
- 04Ship & refine. We deliver launch-ready files and give you time for a final check or tweak before we wrap.
Selected work
Case studies
Case study · June 21, 2026 · 5 min read
ChromaAI: redesigning an AI content platform across 100+ screens
How I turned ChromaAI’s MVP into one cohesive creator platform: 100+ redesigned screens, a design system for 10+ AI tools and a 30-second launch video.
Case study · September 2, 2026 · 6 min read
Sculpt AI: brand, motion and 150+ screens for an AI fitness app
How I led the creative for Sculpt AI: a new brand identity, splash motion, a new user flow and 150+ screens for an AI app that unites workouts and food logging.
Case study · July 23, 2026 · 5 min read
ArbX: designing a sports analytics dashboard you can read at a glance
How I designed ArbX, a sports betting analytics SaaS: a dark dashboard you can read at a glance, a step-by-step simulator and an animated pricing grid.
Frequently asked questions
How long does a SaaS product redesign take?
ChromaAI took about eight weeks for 100+ screens, a design system, the marketing site and a launch video. A smaller product or a single flow can take two to four weeks.
Should we redesign everything at once?
Usually not. Design the system and the core journeys first, then roll the redesign out step by step. It reduces risk and gets improvements to users sooner.
Do we need a design system for a small product?
A light one, yes: shared components, a type scale, colors and spacing. It keeps the product consistent as it grows and makes design and development faster.
How quickly can we start?
It depends on the current schedule. Send a message with your project and deadline, and I’ll reply within 24 hours with availability.